Insights & Updates
Latest articles on AI, marketing automation, and ad optimization
Loop in the Human
Why the human is the crux of AI systems: pairing human judgment with AI speed to widen insight, deepen understanding, and keep outcomes grounded.
Case Study - Reducing hallucination rates on complex analytical tasks
How PushGroup cut hallucinations from ~20% to under 1% with a harmonised data layer and tailored RAG, turning noise into signal.
How multi LLM set ups set the stage for real value
Why locking into a single model vendor is a mistake, and how multi-LLM stacks with governance unlock flexibility, capability, and safety.
Why 90% of eCommerce Brands Fail at Ads— and How AI Can Fix It
Most founders waste ad budgets because of silos, manual setup, and no forecasting; AI-backed automation fixes the leaks and lifts ROAS.
Top 5 Ways to Automate Your eCommerce Marketing in 2025 (Without Losing Control)
Five practical automation plays—from one-click campaigns to budget forecasting—that save time and keep brand control intact.
eCommerce Marketing Benchmarks in 2025: Where Does Your Brand Stand?
2025 benchmarks for ROAS, CPA, AOV, abandonment, and budget—plus how to use live comparisons to fix underperformance.